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Google Analytics

Free web and app analytics from Google.

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Vendor

Google

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3.9out of 5.0
518ratings·4written
The brief

What it is.

Free web and app analytics from Google.

Google Analytics 4 measures traffic, events, and conversions across web and mobile properties.

The reception

What people say.

4 written · 514 star-only

Add your take
  • 01Review

    Quinn Park— Operations Lead

    Apr 21, 2026

    A rare 'just works' SaaS

    Vendor demoed it well—reality matched. the empty states are useful, with sample data you can play with. integrations are first-party where it counts and webhook-friendly elsewhere. Survived our procurement review without drama.

    Pros
    Good docs; Healthy roadmap cadence; Solid mobile app
    Cons
    No native dark scheduling; Pricing jumps at the enterprise tier
  • 02Review

    Aarav Iqbal— Operations Lead

    Apr 6, 2026

    The boring, reliable choice—in a good way

    Honestly, the role presets cover 80% of cases out of the box. the import wizard handled a messy CSV better than I expected. Survived our procurement review without drama.

    Pros
    Composable building blocks; Clean audit log; Friendly empty states
    Cons
    Custom fields cap on lower plans; Sandbox is a separate SKU
  • 03Review

    Rowan Bhatt— Head of Marketing

    Feb 20, 2026

    Sharp tool, sharp team behind it

    Came in skeptical— the keyboard shortcuts alone saved us hours a week. permissions are granular without being a maze, which is rare in this category. Recommended to two peer teams already.

    Pros
    Good docs; Healthy roadmap cadence; Sane defaults
    Cons
    Reporting could go deeper; Bulk delete is hidden
  • 04Review

    Mateo Solberg— Solutions Architect

    Feb 17, 2026

    The defaults are right

    After six months in, SSO and SCIM were painless—no surprise charges or 'enterprise call us' walls. the keyboard shortcuts alone saved us hours a week. Becoming the default recommendation in our slack.

    Pros
    Fast, opinionated UX; Honest pricing; Quiet, stable releases
    Cons
    Search filters reset on refresh; GraphQL coverage trails REST